Resources for your growth

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Registering your business early ensures you're operating legally and can begin building credibility and structure. At the state level, this typically means forming your entity (LLC, Corporation, etc.), which protects your personal assets and establishes your company as a separate legal entity.
Once that’s done, you’ll need to obtain an Employer Identification Number (EIN) from the IRS. This is essentially a Social Security Number for your business and is required for hiring employees, opening bank accounts, paying taxes, and applying for most certifications or contracts.

Keeping your personal and business finances separate is crucial for legal protection, tax filing, and professional credibility. When you mix funds, you risk “piercing the corporate veil,” which could make you personally liable for business debts.
Opening a dedicated business checking and savings account helps you clearly track income, expenses, and profits — and it simplifies your bookkeeping, tax reporting, and audit preparation.

Before you start selling your product or service, it’s essential to understand who you’re selling to. Defining your target market helps you tailor your messaging, pricing, and marketing strategies to the right audience.
Conduct market research to learn about their pain points, buying behavior, location, and preferences. The better you understand your market, the more effective your outreach — which increases your chances of success.